The world’s first hot rod show has held in 1949 in the Armoury Building in Los Angeles. Designed to show the true nature of hot rodding in response to the negative public opinion of the day, promoter Bob Peterson invited hot rodders to drive their rods into the building and rope them off for display. He in turn would use his Hot Rod magazine to promote the event. Through their combined efforts, tens of thousands of people crammed into the show. As the shows grew in size and popularity, the term ‘display’ began to broaden in meaning. The kustoms were the first to include material around the vehicle to create an atmosphere or a theme. The use of ‘angel hair’, a padding used in upholstery and teased to represent clouds upon which the vehicle floated, is obvious in many early photographs of these events. The display of the car’s name or a club plaque became common as well.